WHERE INFLUENCE DRIVES GROWTH.
We connect brands with culture through strategic partnerships that create enduring value, accelerate growth and deliver measurable commercial impact.
CLIENT SUCCESSES
CLIENT OBJECTIVE
Develop and execute a US market entry strategy to establish Elite Eleven’s presence, build brand awareness and drive commercial growth.
WHAT WE DID
Developed and led a three phase US market expansion strategy spanning creator marketing, PR, media, experiential and celebrity integration. The strategy included ongoing US creator campaigns, press and media, on the ground activations, a Khloé Kardashian partnership and NYFW yoga activation, contributing to 30% growth in website traffic, 110% growth in revenue and 50K+ new social followers.
CLIENT OBJECTIVE
Execute a scalable nano and micro creator campaign across Instagram and TikTok, generating authentic content to support L’Oréal Paris’ paid media strategy.
WHAT WE DID
Developed and executed a nano and micro creator strategy, activating 20 creators across Instagram and TikTok to deliver 36 paid ready assets with boosting codes, generating $857K EMV and $129K SMV. Following the campaign, L’Oréal retained NEON across 15 additional campaigns to date.
CLIENT OBJECTIVE
Rapidly execute a micro creator campaign to drive awareness and social engagement around KFC’s Hot Rods promotion.
WHAT WE DID
Developed and executed a rapid response micro creator campaign, activating 28 creators within two weeks and delivering 62 posts, $311K EMV and $84K SMV. Following the campaign, KFC retained NEON across four additional campaigns.
CLIENT OBJECTIVE
Create a high impact Paris Fashion Week experience combining fashion, creators and media to showcase EGO’s latest collection and strengthen the brand’s cultural presence.
WHAT WE DID
Conceptualised and produced EGO’s Paris Fashion Week showroom and runway experience, beginning with a luxury VIP showroom offering one to one styling appointments before a fully produced runway show aligned with the brand’s aesthetic. The experience brought together celebrity guests, media and leading creators, generating 256 stories, 61 posts, 46M+ impressions and a 5x ROAS.
CLIENT OBJECTIVE
Execute a micro beauty creator campaign to drive awareness of Maybelline’s latest product launch while generating authentic content for paid amplification.
WHAT WE DID
Developed and executed a micro beauty creator strategy, activating 20 creators to deliver 40 paid ready assets with boosting rights, generating $607K EMV and $91K SMV. Maybelline has since retained NEON across eight additional campaigns, including an annual Ambassador Program.
CLIENT OBJECTIVE
Create a premium Coachella creator experience to showcase Hello Molly’s Festival Edit and accelerate brand awareness in the US market.
WHAT WE DID
Conceptualised and produced a Coachella creator residency for eight leading creators at a Palm Springs mansion, with daily content deliverables throughout the trip. NEON created ongoing brand moments including branded breakfasts, shoot days, GRWM stations and branded transport, while securing Rimmel London and Cloud Nine as activation partners to provide daily hair and makeup. The activation generated 514 stories, 255 posts, 11M+ impressions and an 8x ROAS.
CLIENT OBJECTIVE
Build sustained awareness of KFC’s $5, $10 and $15 Full Box offers through an eight week creator campaign aligned with the full promotional period.
WHAT WE DID
Designed and managed a tiered creator strategy across 40 creators, delivering daily creator coverage throughout the eight week campaign. The program generated 202 posts, $747K EMV and $209K SMV.
CLIENT OBJECTIVE
Develop an always on marketing strategy to drive sustained brand awareness, community growth and sales across Australia, while building the brand’s presence in the US.
WHAT WE DID
Initially retained for 12 months and renewed for a further two years, NEON led an integrated PR, creator, events and international growth strategy. We built an always on influencer gifting program activating a minimum of 50+ creators every month, secured coverage across Vogue, RUSSH and Harper’s BAZAAR, produced bi monthly collection events and delivered a NYFW presentation. The strategy contributed to 25% growth in website traffic, $675K in sales and 45K+ new social followers, supporting the brand’s growth through to its successful sale in 2025.
CLIENT OBJECTIVE
Create a highly visible, distinctly Australian consumer activation to celebrate Wildfire Shoes launching at THE ICONIC and drive brand awareness and engagement.
WHAT WE DID
Conceptualised and produced a Bondi Beach consumer activation, combining branded gelato, social first installations and trackable discount postcards to connect awareness with retail consideration. The activation achieved 500K reach, $50K in content value and $150K EMV.
CLIENT OBJECTIVE
Create a memorable, premium creator experience for key opinion leaders in the lead up to Christmas, driving awareness and desirability for Boux Avenue’s latest holiday collection.
WHAT WE DID
Conceptualised and produced a three day creator residency at a luxury Surrey estate for eight leading UK creators, integrating the holiday collection throughout the entire experience. We curated daily branded activities including a Boux movie night, gingerbread house decorating, wreath making, dedicated content moments and a special guest appearance from a Pussycat Doll. With creators wearing the collection throughout the stay, the activation generated 239 stories, 53 posts, 50M+ impressions and a 6x ROAS.
CLIENT OBJECTIVE
Build sustained brand awareness, strengthen social proof and establish an always on digital presence through a six month retained partnership.
WHAT WE DID
Developed and managed an integrated creator, UGC, paid content and PR strategy, producing monthly UGC assets to support paid media, rolling out always on creator campaigns and securing ongoing press and media coverage. In the first two months alone, the partnership generated 2.4M+ impressions, $300K EMV and $72K SMV.
CLIENT OBJECTIVE
Create a high impact two day activation around Splendour in the Grass to showcase Petal & Pup’s Festival Edit, drive creator advocacy and build widespread brand awareness.
WHAT WE DID
Conceptualised and produced a two day creator activation for 200 guests at a luxury Byron Bay residence, alongside a hosted residency for six macro creators with guaranteed content deliverables. NEON also sourced and secured GHD and Rimmel London as event sponsors, integrating dedicated hair and makeup experiences into the activation. The campaign generated 514 stories, 255 posts, 11M+ impressions and a 7.2x ROAS.
CLIENT OBJECTIVE
Create an integrated community and creator event celebrating female empowerment, anchored by a live podcast conversation with founder Brittney Saunders and Flex Mami.
WHAT WE DID
Conceptualised and produced an integrated community and creator experience, bringing FAYT’s audience and leading creators together while showcasing the latest collections. Interactive brand moments included a prize wheel featuring product, discounts and giveaways alongside highly shareable content experiences throughout the event. The activation generated 284 stories, 42 posts, 22M+ impressions and a 4x ROAS.
CLIENT OBJECTIVE
Drive website traffic and sales through a performance focused creator strategy designed to build awareness and convert audiences.
WHAT WE DID
Developed and executed a performance led micro and macro creator campaign, integrating trackable discount codes to connect creator activity with website conversion. The campaign reached 2.34M unique followers, generated 238K unique views and delivered $45K EMV.
CONTACT US
